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Business Articles Awards > General Antitrust

Disruptive innovation Application of competition law in the sharing economy in the year ahead

Rafique Bachour et al., Freshfields Bruckhaus Derigner, Global antitrust 10 key themes - 2017

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It started off as an easy way to be able to afford their San Francisco pad. With the internet providing access to millions of potential renters, the creators of Airbnb had an immediate global reach to market a couple of nights’ stay in a saturated hotel market. Ten years later, Airbnb is outpacing large hotel groups in guest bookings. Its rapid growth illustrates how traditionally infrastructure-heavy industries can easily be disrupted if underutilised privately owned assets are put on the market in competition with traditional goods or services. To disrupt, all that is needed is a platform connecting supply and demand.

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